Coca-Cola loses billions in market cap after Ronaldo says ‘drink water
Have you ever thought that what will happen if you remove two bottles of coke and pick a bottle of water?
Yeah, We are talking about the king of football Ronaldo who remove two Coca-Cola bottles from the Conference table and pick a water bottle, and said “Drink water” during the press conference of Portugal vs Hungary match and because of this incident Coke suffered the loss of $4 billion. Coke shares are down by $56.10 to $55.22 means a loss of $4 billions (₹2800 crore).
|Coca-Cola loses billions in market cap after Ronaldo says ‘drink water
Why does this happen?
We all know Ronaldo is the world’s best footballer apart from this, he is the most followed star in the world and he is also one of the fittest people in the world.
Recently, Ronaldo completes 300 million fan followers on Instagram.
He attracts a lot of brands in his own segment. He serves as a medium to reach out high Targeted audience in his own segment.
Reasons why brands love Cristiano Ronaldo?
Coca-Cola Responds to Cristiano Ronaldo’s Act of Replacing the Soft Drink With Water
The Ronaldo effect
Because of this act of Ronaldo, Coca-Cola decided to give a free bottle of water with two liters of Coca-Cola bottle.
*Coke incident on Social media*
Ronaldo ruled both on the field and off the field. When this incident happens it’s viral on Social media within hours.
Many pages make memes on this, Videos in this.
It shows its Hot masala trending on all social media platforms.
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