Marketing startups

ANUBHAV DUBEY; THE YOUNG TEA ENTREPRENEUR

February 4, 2022
MarketingMindsKnowledge

ANUBHAV DUBEY; THE YOUNG TEA ENTREPRENEUR

Anubhav Dubey, a young entrepreneur of age 26 (2022) belongs from Madhya Pradesh and owns a tea business worth 100 crores named chai sutta bar. He converted India’s tea addiction into a tea business to establish a successful business. As tea is the most consumed beverage after water in India. 

 

BIOGRAPHY 

Anubhav Dubey was born in Rewa city Madhya Pradesh in 1996, He belongs to a middle-class family and completed his schooling at maharishi Vidhya mandir and graduated from Renaissance college of commerce and management, Later he left Madhya Pradesh to prepare for India’s biggest exam UPSC in Delhi. 

 

Anubhav Dubey, a young entrepreneur of age 26 (2022) belongs from Madhya Pradesh and owns a tea business worth 100 crores named chai sutta bar.
Anubhav Dubey, a young entrepreneur of age 26 (2022) belongs from Madhya Pradesh and owns a tea business worth 100 crores named chai sutta bar.

 

 

BEGINNING OF BUSINESS 

While Anubhav Dubey is studying in Delhi for UPSC, he got a call from his friend Anand Kumar and he talked about a business idea he has with Anubhav Dubey. Anubhav Dubey liked the idea and without wasting time he packed his bag and went to Indore with his friend and their journey began. Both friends start searching for a room and they have a savings of 3 lakh rupees with them. They finally got a cemented type of place and they invested 3 lakh rupees in their business. They decorate their place with things borrowed from their friends but they do not have money to afford fancy boards for nameplates so they took the vague wooden board and painted the name chai sutta bar on it and placed it as a nameplate.

 

AFTER BEGINNING   

They decided to sell tea for free on their first day but nobody came thinking about what these small shops were selling., but nobody thought So they adopted a marketing strategy by creating a fake crowd with the help of their friends to attract the customer and it works. People got attracted and started coming in a huge amount. This sutta bar was near a girl hostel and it was a plus point because if girls will be attracted to it then boys will too.

 

 

ANUBHAV DUBEY; THE YOUNG TEA ENTREPRENEUR
 ANUBHAV DUBEY; THE YOUNG TEA ENTREPRENEUR

 

 

BREAKTHROUGH 

Now finally, chai sutta bar is stuck in everyone’s minds from youngsters to middle age, youngsters come to chill and the middle comes for relaxing, A huge crowd starts coming to take a break with tea and chai sutta bar starts making a huge profit after their success they decided to adopt various marketing strategy to widen their business.

So they decided to open various franchises in different parts of the country like Dubai, Muscat, Oman, Nepal, and the upcoming franchise will be in Canada and America at present, chai sutta bar has 156 outlets in India and outside India. 

 

INTERESTING FACTS 

  1. His story was documented by NCERT.
  2. He got the united nation young change maker conclave (UNYCC) award.
  3. He sells more than 3 lakhs Kulhad of tea every day. 
  4. Chai sutta bar is raided by the narcotics team two times. 
  5. Anubhav has an IT company named Tech Master Gogo. 
  6. Chai sutta bar Pvt. Ltd trade in ceramics products. 
  7. He was planning to open a non-veg product brand with the names 2 boti 4 roti.